Mission, Vision, Values

Woman on road

Mission

Aretao’s mission is to provide values-driven assistance and solutions that improve your ability to serve your constituents.

Vision

We are making the world a better place than we found it, and what we do now will make it easier for those who come after us to do the same.

Values

  1. We believe that every person on earth is entitled to basic human rights.
  2. We believe we are all stewards of the earth and of its natural resources.
  3. We believe that every individual and every organization, whether governmental, commercial or charitable should not only recognize these rights and our shared stewardship, but be committed to supporting and encouraging them.
  4. We believe that all individual and organizational decision-making processes should be based on the following premises:
    • All stakeholders are treated in the manner that the decision-makers would want to be treated;
    • A truly good business deal is fair and profitable (in the broadest sense of the word) for all stakeholders;
    • Programs and projects should use – to the greatest extent possible – effective resource management and sustainable development techniques.

Name

Aretao is a word of classical Greek origin. It means growth toward excellence or virtue. Both its meaning and its origin are significant to us.

Its origin is significant because Greece is widely recognized as the birthplace of democracy. There are few ideas in the history of the world that are as important to who we are as humans, and who we can become, as is self-government. Self-government is a necessary precondition for liberty, and therefore is a vital condition in which individuals can nurture their abilities to reach their greatest potential.

The meaning of our name is significant because Aretao represents our striving for excellence, the effort that the individuals in our organization put forth to become excellent, "virtuous."